Not sure what your cynical correspondent was expecting or hoping for. When you first meet Joseph Daniels, a young entrepreneur hogging the housing headlines and blazing a preternatural trail across the industry, it is tempting to seek the flaws.Īpplaud the hero then expose his square feet of clay. Youthful ambition, especially when seared with a philanthropic crust, is a tough trait to criticise. But did I secretly want to find the beliefs of the 28-year-old founder of the Project Etopia Group full of hot air, even if mechanically ventilated?Įtopia deliberately sounds very close to Utopia, which only fuels cynicism even if you have to admire the confidence.īut after an hour of high octane, highly articulate talk, you know what – Etopia could be pretty close to Utopia, Nirvana, Shangri-La or whatever you want to call your paradise. With Joe Lando, Michelle Stafford, Denyse Tontz, Andrew Elvis Miller. Certainly, in the context of an affordable, accessible, scaleable housing solution. Specialties: Data Analysis, Business Analysis, Project Management, Tableau, SQL. So why not shoot for the stars and that garden city of Eden?ĭaniels’ drive was born of adversity – such extreme adversity that, aged 21, it led to a suicide attempt. Outside the office I enjoy spending time with my family, volunteering in the community and playing/recording music. At 15, Daniels, north London born before moving out to Essex and back, was homeless. While living on the streets, he asked himself why London, capital of one of the world’s most prosperous and advanced countries, had such a profound level of homelessness. “I looked up Liverpool Street and there were Lamborghinis next to people who could not afford to eat,” says Daniels. “It sounds a cliché, but the suicide attempt was the ultimate crossroads. School hadn’t suited him, but that was more to do with attitude than aptitude and it transpired Daniels was an ‘accelerated person’. Call it what you will, but my mind was racing at a million miles an hour and I was easily bored.” “Maybe I was on the spectrum, maybe it was ADHD. He signed up for various courses and it became accelerated learning, be it engineering, computer programming, web design or architecture he absorbed it all – fast.
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